IMAX to Open a Virtual Reality Center By Year's End

Soon, you may be heading out to use virtual reality headsets as if you were going to a movie. IMAX announced today that it's struck a deal with Odeon & UCI Cinemas Group, the largest chain of movie theaters in Europe, to open "VR centers." Kicking off in Manchester, the partnership will see the center inside one of Odeon & UCI's existing theaters and will include five- fifteen-minute VR experiences sourced from both Hollywood and gaming studios. Eventually, the centers will be home to original c...